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Research papers

Information is power

This paper traces the evolution of the marketing research function within what is now Knoll Pharmaceuticals and what was, until April 1995 Boots Pharmaceuticals. It draws on relevant experiences over the last sixteen years to illustrate the central...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future
Authors: Catherine Ayland, Anne Marshall
June 15, 1997
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Citation

Ayland and Marshall (1997a, June 15). Information is power. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/information-is-power